How does David Samson's technique differ from others?..Some hypnotherapy techniques attempt to 'blanket over' issues e.g. comfort eating, punishment eating, eating for reward etc. Whilst some of these do work, it is not a permanent solution to overeating if there are (as in most cases) subconscious reasons why a person overeats. David Samson's technique gets to the root cause of the issue and fixes it at source. A minor incident as a child (possibly long-forgotten) may be the sole cause of overeating.

David's technique can help Fast Eaters:..In the case of fast eaters, because food is being consumed so quickly, the brain doesn’t have enough time to sense that the body has been fed and therefore ‘switch off’ the hunger signals. Physiologically, it takes about 20 minutes before your brain receives the stop signal from your stomach and intestines. Consequently, by the time this signal reaches your brain, you have overeaten and feel uncomfortable. David's technique will uncover the reason for the urge to eat so quickly and then show the subconscious that it is safe and more pleasurable to eat slower

How can hypnotherapy help you to lose weight?..As mentioned earlier, traditional dieting strategies don't work for emotional eaters. The subconscious mind has a deep-rooted need for excess food because of an emotional event from the past and dieting is NOT the solution. The emotional event in question needs to be remembered and 'fixed' before any long term progress can be made with regards to weight loss. A course of hypnotherapy sessions will allow the subconscious to take the client back to the emotional event or events that are causing this attitude towards food. These are the first steps in eliminating the subconscious desire for excess food.

Next, a new attitude towards food needs to be created and this is done whilst in hypnosis together with self help at home. Once the attitude has become permanent, new eating habits will have been formed. You will begin to enjoy food for the correct reasons, eat only when hungry, stop when full. You will lose weight and keep it off.